/* ============================================================================
   ACÉNTIKA — Sistema visual «Onda de Impacto»
   No hace falta tocar este archivo para cambiar textos: usa contenido.js
   ============================================================================ */

:root {
  /* Color — manual de marca */
  --disparo: #FF2E63;
  --disparo-hover: #E82655;
  /* Variante para TEXTO PEQUEÑO sobre fondo claro. El disparo original sobre
     fondo humo da 3,31:1 y no llega al mínimo de accesibilidad (4,5:1).
     Este tono da 4,59:1 sobre humo y 5,00:1 sobre blanco.
     Úsalo solo en texto; los botones, gráficos y la diana siguen con --disparo. */
  --disparo-texto: #D91B49;
  --tinta: #0A0A0B;
  --blanco: #FFFFFF;
  --eco: #FF7DA0;
  --gris: #63636A;
  --humo: #F6F5F3;
  --linea: #E9E7E3;
  --linea-oscura: rgba(255, 255, 255, .09);

  /* Tipografía */
  --display: 'Archivo', -apple-system, BlinkMacSystemFont, sans-serif;
  --texto: 'Inter', -apple-system, BlinkMacSystemFont, sans-serif;
  --mono: 'JetBrains Mono', ui-monospace, monospace;

  /* Espaciado — base 4 */
  --s1: 4px;  --s2: 8px;  --s3: 12px; --s4: 16px;
  --s5: 24px; --s6: 32px; --s7: 44px; --s8: 64px;
  --s9: 88px; --s10: 110px;

  /* Radios */
  --r-btn: 10px;
  --r-card: 14px;
  --r-panel: 18px;
  --r-bloque: 26px;

  /* Elevación */
  --e1: 0 4px 18px rgba(10, 10, 11, .04);
  --e2: 0 22px 60px rgba(10, 10, 11, .06);
  --e3: 0 24px 64px rgba(10, 10, 11, .08);
  --e4: 0 28px 72px rgba(10, 10, 11, .30);

  /* Movimiento */
  --curva: cubic-bezier(.2, .8, .2, 1);
}

* { margin: 0; padding: 0; box-sizing: border-box; }

html { scroll-behavior: smooth; scroll-padding-top: 84px; }

body {
  font-family: var(--texto);
  color: var(--tinta);
  background: var(--blanco);
  -webkit-font-smoothing: antialiased;
  text-wrap: pretty;
  overflow-x: hidden;
}

::selection { background: rgba(255, 46, 99, .15); }

a { color: inherit; }

:focus-visible {
  outline: 2px solid var(--disparo);
  outline-offset: 3px;
  border-radius: 4px;
}

/* ----- Utilidades tipográficas ----- */

.eyebrow {
  font-size: 12.5px; font-weight: 700; letter-spacing: .12em;
  text-transform: uppercase; color: var(--disparo-texto); margin-bottom: var(--s4);
}
.eyebrow.claro { color: var(--eco); }

h1, h2, h3 { font-family: var(--display); letter-spacing: -.035em; line-height: 1.1; }

.h2 { font-size: clamp(28px, 3.6vw, 42px); font-weight: 800; margin-bottom: var(--s5); }
.entrada { font-size: 16px; line-height: 1.7; color: var(--gris); max-width: 52ch; }

.contenedor { max-width: 1180px; margin: 0 auto; }
.seccion { padding: var(--s9) var(--s7); }
.seccion.principal { padding: var(--s10) var(--s7); }   /* las cuatro líneas de servicio */
.seccion.compacta  { padding: var(--s8) var(--s7); }    /* transiciones */
.seccion.humo { background: var(--humo); }
.seccion.tinta { background: var(--tinta); color: var(--blanco); position: relative; overflow: hidden; }
.seccion.tinta .entrada { color: rgba(255, 255, 255, .6); }
.seccion.tinta h2 { color: var(--blanco); }

.split {
  display: grid; grid-template-columns: 1fr 1fr;
  gap: 72px; align-items: center;
}

/* Introducción a dos columnas para las secciones con demo a ancho completo */
.intro-ancha > .reveal {
  display: grid; grid-template-columns: 1fr 1fr; gap: 0 72px; align-items: start;
}
.intro-ancha .eyebrow { grid-column: 1; grid-row: 1; }
.intro-ancha .h2 { grid-column: 1; grid-row: 2; margin-bottom: 0; }
.intro-ancha .entrada { grid-column: 2; grid-row: 1 / span 2; max-width: none; padding-top: 4px; }
/* Los puntos ocupan el ancho completo en dos columnas. Al no vivir dentro de
   ninguna de las dos columnas superiores, no puede quedar hueco muerto. */
.intro-ancha .puntos {
  grid-column: 1 / -1; grid-row: 3; margin-top: var(--s6);
  display: grid; grid-template-columns: 1fr 1fr; gap: 0 72px; align-content: start;
}
.intro-ancha .puntos li { margin-bottom: var(--s3); }

/* ----- Animación de entrada ----- */

.reveal {
  opacity: 0; transform: translateY(24px);
  transition: opacity .85s ease, transform .85s var(--curva);
}
.reveal.visible { opacity: 1; transform: none; }
.reveal[data-delay="1"] { transition-delay: .1s; }
.reveal[data-delay="2"] { transition-delay: .2s; }
.reveal[data-delay="3"] { transition-delay: .3s; }

@keyframes onda { 0% { transform: scale(1); opacity: .8; } 100% { transform: scale(4.2); opacity: 0; } }
@keyframes subir { from { opacity: 0; transform: translateY(14px); } to { opacity: 1; transform: none; } }
@keyframes latido { 0%, 100% { opacity: 1; transform: scale(1); } 50% { opacity: .4; transform: scale(.78); } }
@keyframes escribiendo { 0%, 60%, 100% { transform: translateY(0); opacity: .35; } 30% { transform: translateY(-4px); opacity: 1; } }

/* ----- Botones ----- */

.btn {
  font-family: var(--texto); font-size: 14px; font-weight: 600;
  color: var(--blanco); background: var(--disparo); border: none;
  padding: 12px 26px; border-radius: var(--r-btn); cursor: pointer;
  transition: background .25s, transform .25s, box-shadow .25s;
  display: inline-flex; align-items: center; gap: var(--s2);
  text-decoration: none; white-space: nowrap;
}
.btn:hover { background: var(--disparo-hover); transform: translateY(-1px); box-shadow: 0 10px 28px rgba(255, 46, 99, .27); }
.btn.grande { font-size: 15.5px; padding: 16px 34px; }
.btn:disabled { background: #C9AEB4; cursor: not-allowed; transform: none; box-shadow: none; }

.btn-fantasma {
  background: transparent; color: var(--tinta);
  border: 1px solid rgba(10, 10, 11, .22);
}
.btn-fantasma:hover { background: transparent; border-color: var(--tinta); box-shadow: none; }
.btn-fantasma.oscuro { color: var(--blanco); border-color: rgba(255, 255, 255, .22); }
.btn-fantasma.oscuro:hover { border-color: var(--blanco); }

/* ============================================================================
   NAVEGACIÓN
   ============================================================================ */

.nav {
  position: fixed; top: 0; left: 0; right: 0; z-index: 300;
  display: flex; justify-content: space-between; align-items: center;
  padding: 20px var(--s7);
  border-bottom: 1px solid transparent;
  transition: padding .35s ease, background .35s ease, border-color .35s ease;
}
.nav.pegada {
  padding: 12px var(--s7);
  background: rgba(10, 10, 11, .88);
  backdrop-filter: blur(16px);
  border-bottom-color: var(--linea-oscura);
}
.nav-enlaces { display: flex; gap: 30px; align-items: center; }
.nav-enlaces a {
  font-size: 13.5px; font-weight: 500; color: var(--blanco);
  opacity: .72; text-decoration: none; transition: opacity .2s;
}
.nav-enlaces a:hover { opacity: 1; }

.logo { display: inline-flex; align-items: center; gap: 10px; text-decoration: none; }
.logo span {
  font-family: var(--display); font-weight: 800; font-size: 21px;
  letter-spacing: -.03em; color: var(--tinta);
}
.logo.oscuro span { color: var(--blanco); }

.hamburguesa {
  display: none; background: none; border: none; cursor: pointer;
  padding: var(--s2); width: 40px; height: 40px;
}
.hamburguesa span {
  display: block; width: 20px; height: 1.5px; background: var(--blanco);
  margin: 4px auto; transition: transform .3s, opacity .3s;
}
.nav.abierta .hamburguesa span:nth-child(1) { transform: translateY(5.5px) rotate(45deg); }
.nav.abierta .hamburguesa span:nth-child(2) { opacity: 0; }
.nav.abierta .hamburguesa span:nth-child(3) { transform: translateY(-5.5px) rotate(-45deg); }

/* ============================================================================
   PORTADA
   ============================================================================ */

.hero {
  position: relative; min-height: 100vh; background: var(--tinta);
  display: flex; flex-direction: column; align-items: center; justify-content: center;
  overflow: hidden; padding: 120px var(--s7) var(--s10); text-align: center;
}
.hero-halo {
  position: absolute; width: 900px; height: 900px; border-radius: 50%;
  background: radial-gradient(circle, rgba(255, 46, 99, .055) 0%, transparent 65%);
  top: 50%; left: 50%; transform: translate(-50%, -50%); pointer-events: none;
}
.hero-cuerpo { position: relative; z-index: 5; max-width: 880px; width: 100%; }
.hero-etiqueta {
  display: inline-flex; align-items: center; gap: var(--s3); margin-bottom: var(--s6);
  font-size: 13px; font-weight: 600; letter-spacing: .1em; text-transform: uppercase;
  color: var(--eco); text-wrap: balance;
}
.hero h1 {
  font-size: clamp(38px, 6.4vw, 84px); font-weight: 800;
  letter-spacing: -.04em; line-height: 1.02; color: var(--blanco);
}
.acento-diana { position: relative; display: inline-block; color: var(--disparo); }
.acento-diana svg {
  position: absolute; top: -.28em; left: 8%;
  width: .34em; height: .34em; overflow: visible;
}
.hero-entrada {
  font-size: clamp(16px, 2vw, 19px); line-height: 1.65;
  color: rgba(255, 255, 255, .65); max-width: 640px; margin: var(--s6) auto 0;
}
.hero-ctas { display: flex; gap: var(--s3); justify-content: center; margin-top: var(--s7); flex-wrap: wrap; }

.hero-lineas {
  display: grid; grid-template-columns: repeat(4, 1fr);
  gap: var(--s3); margin-top: var(--s9);
}
.linea-card {
  text-decoration: none; text-align: left; padding: 22px 20px;
  border-radius: var(--r-card); background: rgba(255, 255, 255, .045);
  border: 1px solid var(--linea-oscura); transition: all .3s var(--curva);
  display: block;
}
.linea-card:hover {
  background: rgba(255, 255, 255, .08);
  border-color: rgba(255, 46, 99, .4);
  transform: translateY(-3px);
}
.linea-card .marca {
  font-size: 11px; font-weight: 700; letter-spacing: .1em;
  text-transform: uppercase; color: var(--eco); margin-bottom: 10px;
}
.linea-card .nombre {
  font-family: var(--display); font-size: 19px; font-weight: 700;
  color: var(--blanco); letter-spacing: -.02em; margin-bottom: 10px;
}
.linea-card .resumen { font-size: 12.5px; line-height: 1.55; color: rgba(255, 255, 255, .55); }

/* ============================================================================
   FRASE CENTRAL
   ============================================================================ */

.statement { text-align: center; max-width: 940px; margin: 0 auto; }
.statement p.grande {
  font-family: var(--display); font-size: clamp(24px, 3.2vw, 40px); font-weight: 700;
  letter-spacing: -.03em; line-height: 1.28;
}
.statement .resalte { color: var(--disparo); }
.statement .apoyo { max-width: 560px; margin: var(--s6) auto 0; }

/* ============================================================================
   LISTAS DE PUNTOS
   ============================================================================ */

.puntos { list-style: none; margin-top: var(--s5); }
.puntos li { display: flex; gap: 10px; align-items: flex-start; margin-bottom: 11px; }
.puntos li svg { margin-top: 4px; flex-shrink: 0; }
.puntos li span { font-size: 14.5px; line-height: 1.5; }

.chips { display: flex; flex-wrap: wrap; gap: var(--s2); margin: var(--s5) 0; }
.chip {
  font-size: 12.5px; font-weight: 600; padding: 8px 15px; border-radius: 22px;
  background: var(--blanco); border: 1px solid var(--linea);
}
.seccion.humo .chip { background: var(--blanco); }

/* ============================================================================
   CANALES — físico vs digital
   ============================================================================ */

.canales-grid { display: grid; grid-template-columns: 1fr 1fr; gap: var(--s5); margin-top: var(--s8); }
.canal {
  border-radius: var(--r-panel); padding: 40px 36px;
  background: var(--blanco); border: 1px solid var(--linea);
  position: relative; overflow: hidden;
}
.canal.digital { background: var(--tinta); border-color: var(--tinta); color: var(--blanco); }
.canal h3 { font-size: 24px; font-weight: 800; letter-spacing: -.025em; }
.canal .subtitulo {
  font-size: 12.5px; font-weight: 600; letter-spacing: .06em; text-transform: uppercase;
  color: var(--gris); margin: 10px 0 var(--s5);
}
.canal.digital .subtitulo { color: var(--eco); }
.canal.digital .puntos li span { color: rgba(255, 255, 255, .85); }
.canales-cierre {
  text-align: center; margin-top: var(--s7);
  font-family: var(--display); font-size: clamp(18px, 2.2vw, 24px); font-weight: 700;
  letter-spacing: -.02em; color: var(--tinta); max-width: 620px; margin-inline: auto;
}

/* ============================================================================
   SECTORES
   ============================================================================ */

.sectores-grid {
  display: grid; grid-template-columns: repeat(auto-fill, minmax(300px, 1fr));
  gap: var(--s4); margin-top: var(--s8);
}
.sector {
  background: var(--blanco); border: 1px solid var(--linea);
  border-radius: var(--r-panel); padding: 28px 26px;
  transition: transform .3s var(--curva), box-shadow .3s, border-color .3s;
  display: flex; flex-direction: column;
}
.sector:hover { transform: translateY(-4px); box-shadow: var(--e3); border-color: rgba(255, 46, 99, .3); }
.sector .tipo {
  font-family: var(--mono); font-size: 10.5px; letter-spacing: .08em;
  text-transform: uppercase; color: var(--disparo-texto); margin-bottom: var(--s3);
}
.sector h3 { font-size: 20px; font-weight: 800; letter-spacing: -.025em; margin-bottom: var(--s4); }
.sector .campo {
  font-size: 10.5px; font-weight: 700; letter-spacing: .1em; text-transform: uppercase;
  color: var(--gris); margin-bottom: 8px;
}
.sector p { font-size: 13.5px; line-height: 1.6; color: var(--gris); margin-bottom: var(--s4); }
.sector .linea-servicio {
  margin-top: auto; padding-top: var(--s4); border-top: 1px solid var(--linea);
  font-size: 11.5px; font-weight: 600; color: var(--tinta);
  display: flex; align-items: center; gap: 6px;
}
.sector .linea-servicio::before {
  content: ''; width: 6px; height: 6px; border-radius: 50%; background: var(--disparo);
}
.sector.oculto { display: none; }
.sectores-mas { text-align: center; margin-top: var(--s6); }

/* ============================================================================
   DEMOS — marco común
   ============================================================================ */

.demo {
  background: var(--blanco); border-radius: var(--r-panel);
  border: 1px solid var(--linea); box-shadow: var(--e3); overflow: hidden;
  position: relative;
}

/* Capa que cubre la demo hasta que el visitante pulsa «Ver la demo» */
.arranque {
  position: absolute; inset: 0; z-index: 6;
  display: grid; place-items: center;
  background: rgba(246, 245, 243, .72);
  backdrop-filter: blur(3px);
}
.demo.oscura .arranque { background: rgba(10, 10, 11, .62); }
.demo.oscura { background: var(--tinta); border-color: var(--tinta); box-shadow: var(--e4); }

.demo-cabecera {
  padding: 13px 18px; background: var(--tinta);
  display: flex; align-items: center; gap: 10px;
}
.demo-cabecera > svg { flex-shrink: 0; }
.demo-cabecera > span { min-width: 0; }
.demo.oscura .demo-cabecera { border-bottom: 1px solid var(--linea-oscura); background: transparent; }
.demo-cabecera .titulo {
  font-size: 12.5px; font-weight: 600; color: var(--blanco);
  display: block; white-space: nowrap; overflow: hidden; text-overflow: ellipsis;
}
.demo-cabecera .sub {
  font-size: 10.5px; color: var(--eco);
  display: block; white-space: nowrap; overflow: hidden; text-overflow: ellipsis;
}
.demo-repetir {
  margin-left: auto; flex-shrink: 0;
  font-family: var(--texto); font-size: 11.5px; font-weight: 600;
  color: var(--eco); background: none; border: none; cursor: pointer; padding: 6px 8px;
}
.demo-repetir:hover { text-decoration: underline; }

.demo-nombre {
  display: flex; align-items: baseline; gap: var(--s3); flex-wrap: wrap;
  margin-bottom: var(--s3);
}
.demo-nombre strong {
  font-family: var(--display); font-size: 17px; font-weight: 800; letter-spacing: -.02em;
}
.demo-nombre .contexto { font-family: var(--mono); font-size: 11px; color: var(--disparo-texto); }
.demo-subtitulo { font-size: 13px; color: var(--gris); margin-bottom: var(--s4); }

.aviso-ia {
  display: inline-flex; align-items: center; gap: 7px;
  font-family: var(--mono); font-size: 10px; letter-spacing: .02em;
  color: var(--gris); background: var(--humo); border: 1px solid var(--linea);
  padding: 5px 10px; border-radius: 6px; margin-top: var(--s3);
}
.aviso-ia::before {
  content: ''; width: 5px; height: 5px; border-radius: 50%;
  background: var(--disparo); flex-shrink: 0;
}
.seccion.tinta .aviso-ia {
  background: rgba(255, 255, 255, .05); border-color: var(--linea-oscura); color: rgba(255, 255, 255, .55);
}

/* ----- Conversación tipo WhatsApp ----- */

.chat { padding: 18px; min-height: 340px; max-height: 400px; overflow-y: auto; background: var(--humo); }

/* Barras de desplazamiento discretas dentro de las demos */
.chat, .transcripcion, .ruido-flujo, .mistery-conversacion, .mistery-panel {
  scrollbar-width: thin; scrollbar-color: rgba(120,120,128,.35) transparent;
}
.chat::-webkit-scrollbar, .transcripcion::-webkit-scrollbar,
.ruido-flujo::-webkit-scrollbar, .mistery-conversacion::-webkit-scrollbar,
.mistery-panel::-webkit-scrollbar { width: 5px; }
.chat::-webkit-scrollbar-thumb, .transcripcion::-webkit-scrollbar-thumb,
.ruido-flujo::-webkit-scrollbar-thumb, .mistery-conversacion::-webkit-scrollbar-thumb,
.mistery-panel::-webkit-scrollbar-thumb { background: rgba(120,120,128,.35); border-radius: 3px; }
.chat::-webkit-scrollbar-track, .transcripcion::-webkit-scrollbar-track,
.ruido-flujo::-webkit-scrollbar-track, .mistery-conversacion::-webkit-scrollbar-track,
.mistery-panel::-webkit-scrollbar-track { background: transparent; }

.burbuja-fila { display: flex; margin-bottom: 10px; animation: subir .45s ease; }
.burbuja-fila.cliente { justify-content: flex-start; }
.burbuja-fila.agente { justify-content: flex-end; }
.burbuja {
  max-width: 78%; padding: 11px 15px; border-radius: var(--r-card);
  font-size: 13.5px; line-height: 1.55;
}
.burbuja-fila.cliente .burbuja {
  background: var(--blanco); color: var(--tinta);
  border: 1px solid var(--linea); border-bottom-left-radius: 4px;
}
.burbuja-fila.agente .burbuja {
  background: var(--tinta); color: var(--blanco); border-bottom-right-radius: 4px;
}
.burbuja .doblecheck { display: block; text-align: right; margin-top: 4px; opacity: .55; }

.linea-sistema {
  margin: var(--s3) auto 0; padding: 10px 14px; border-radius: var(--s2); max-width: 92%;
  background: var(--blanco); border: 1px dashed rgba(255, 46, 99, .35);
  font-family: var(--mono); font-size: 10.5px; line-height: 1.6;
  text-align: center; animation: subir .45s ease;
}

.escribiendo { display: flex; gap: 3px; padding: 12px 16px; }
.escribiendo i {
  width: 5px; height: 5px; border-radius: 50%; background: var(--gris);
  animation: escribiendo 1.2s infinite;
}
.escribiendo i:nth-child(2) { animation-delay: .15s; }
.escribiendo i:nth-child(3) { animation-delay: .3s; }

/* ----- Registro técnico (panel mono) ----- */

.registro {
  background: var(--tinta); padding: 16px 20px; border-top: 1px solid var(--linea-oscura);
}
.registro .cabecera {
  font-family: var(--mono); font-size: 9.5px; letter-spacing: .12em; text-transform: uppercase;
  color: rgba(255, 255, 255, .35); margin-bottom: 10px;
}
.registro .fila {
  font-family: var(--mono); font-size: 11px; line-height: 1.9;
  color: rgba(255, 255, 255, .22); transform: translateX(-6px);
  transition: color .4s, transform .4s;
}
.registro .fila.on { transform: none; color: var(--eco); }

/* ----- Móvil de confirmación ----- */

.movil {
  width: 230px; flex-shrink: 0; border-radius: 30px; background: var(--tinta);
  padding: 10px; box-shadow: var(--e4); align-self: center;
}
.movil-pantalla {
  background: #ECE5DD; border-radius: 22px; overflow: hidden; min-height: 300px;
  display: flex; flex-direction: column;
}
.movil-barra {
  background: #075E54; padding: 12px 14px; display: flex; align-items: center; gap: 8px;
}
.movil-barra .avatar {
  width: 26px; height: 26px; border-radius: 50%; background: var(--disparo);
  display: grid; place-items: center; flex-shrink: 0;
}
.movil-barra .nombre { font-size: 12px; font-weight: 600; color: #fff; }
.movil-barra .estado { font-size: 9.5px; color: rgba(255, 255, 255, .7); }
.movil-cuerpo { padding: 14px 10px; flex: 1; }
.tarjeta-confirmacion {
  background: #DCF8C6; border-radius: 10px; padding: 12px 13px;
  box-shadow: 0 1px 2px rgba(0, 0, 0, .12);
  opacity: 0; transform: translateY(10px); transition: all .6s var(--curva);
}
.tarjeta-confirmacion.on { opacity: 1; transform: none; }
.tarjeta-confirmacion .tc-titulo {
  font-size: 12.5px; font-weight: 700; color: #0A0A0B; margin-bottom: 8px;
  display: flex; align-items: center; gap: 6px;
}
.tarjeta-confirmacion .tc-linea {
  font-size: 11px; line-height: 1.7; color: #2C3E36;
  padding-left: 10px; position: relative;
}
.tarjeta-confirmacion .tc-linea::before {
  content: '·'; position: absolute; left: 2px; color: #4A6B5C;
}
.tarjeta-confirmacion .tc-total {
  margin-top: 9px; padding-top: 8px; border-top: 1px solid rgba(0, 0, 0, .1);
  font-size: 13px; font-weight: 700; color: #0A0A0B;
}
.tarjeta-confirmacion .tc-pie {
  font-size: 9.5px; color: #5A7268; margin-top: 7px; line-height: 1.5;
}
.tarjeta-confirmacion .tc-hora {
  font-size: 9px; color: #7A8F85; text-align: right; margin-top: 5px;
}

.demo-con-movil { display: flex; gap: var(--s5); align-items: stretch; }
.demo-con-movil > .demo { flex: 1; min-width: 0; }

/* ----- Demo de voz ----- */

.voz-player { background: var(--tinta); padding: 20px; }
.onda-audio { display: flex; align-items: center; gap: 1.5px; height: 44px; margin-bottom: var(--s3); }
.onda-audio i {
  flex: 1; min-width: 2px; background: rgba(255, 255, 255, .18); border-radius: 1px;
  transition: height .2s ease, background .2s ease; height: 20%;
}
.onda-audio i.activa { background: var(--disparo); }
.voz-metricas {
  display: grid; grid-template-columns: repeat(2, 1fr); gap: 1px;
  background: var(--linea); border-top: 1px solid var(--linea);
}
.voz-metrica { background: var(--blanco); padding: 14px 16px; }
.voz-metrica .et {
  font-size: 10.5px; font-weight: 600; letter-spacing: .06em; text-transform: uppercase;
  color: var(--gris); margin-bottom: 5px;
}
.voz-metrica .vl { font-family: var(--mono); font-size: 15px; font-weight: 500; color: var(--tinta); }

.transcripcion { padding: 20px; min-height: 280px; max-height: 340px; overflow-y: auto; }
.turno { display: flex; gap: var(--s3); margin-bottom: 13px; animation: subir .45s ease; }
.turno .quien {
  font-size: 10.5px; font-weight: 700; text-transform: uppercase; letter-spacing: .07em;
  width: 64px; flex-shrink: 0; margin-top: 4px;
}
.turno.cliente .quien { color: var(--gris); }
.turno.agente .quien { color: var(--disparo-texto); }
.turno p { font-size: 13.5px; line-height: 1.55; flex: 1; }

/* ----- Demo Mistery ----- */

.mistery-cuerpo { display: grid; grid-template-columns: 1.4fr 1fr; gap: 0; }
.mistery-conversacion {
  padding: 20px; height: 560px; overflow-y: auto;
  border-right: 1px solid var(--linea-oscura);
}
.mistery-turno { margin-bottom: 14px; animation: subir .45s ease; }
.mistery-turno .quien {
  font-size: 10px; font-weight: 700; text-transform: uppercase; letter-spacing: .07em;
  margin-bottom: 4px;
}
.mistery-turno.ia .quien { color: var(--disparo); }
.mistery-turno.agente .quien { color: rgba(255, 255, 255, .4); }
.mistery-turno p { font-size: 13.5px; line-height: 1.55; color: var(--blanco); }

.rubrica {
  display: inline-flex; align-items: center; gap: var(--s2); margin-top: 7px;
  font-family: var(--mono); font-size: 10.5px; padding: 6px 11px; border-radius: 7px;
  background: rgba(255, 255, 255, .06); color: rgba(255, 255, 255, .75);
  border: 1px solid var(--linea-oscura); animation: subir .4s ease;
}
.rubrica.alerta {
  background: rgba(255, 46, 99, .12); color: var(--eco);
  border-color: rgba(255, 46, 99, .35);
}

.mistery-panel {
  padding: 18px; height: 560px; overflow-y: auto;
  display: flex; flex-direction: column; gap: var(--s3);
}
.panel-gate {
  background: rgba(255, 46, 99, .12); border: 1px solid rgba(255, 46, 99, .4);
  border-radius: var(--r-btn); padding: 14px 16px;
  opacity: 0; transform: scale(.96); transition: all .5s var(--curva);
}
.panel-gate.on { opacity: 1; transform: none; }
.panel-gate .t {
  font-size: 12px; font-weight: 700; color: var(--eco);
  text-transform: uppercase; letter-spacing: .06em; margin-bottom: 6px;
  display: flex; align-items: center; gap: 6px;
}
.panel-gate p { font-size: 11.5px; line-height: 1.55; color: rgba(255, 255, 255, .7); }

.panel-fuga {
  background: rgba(255, 255, 255, .04); border: 1px solid var(--linea-oscura);
  border-radius: var(--r-btn); padding: 16px;
  opacity: 0; transition: opacity .5s;
}
.panel-fuga.on { opacity: 1; }
.panel-fuga .t {
  font-size: 10.5px; font-weight: 700; letter-spacing: .1em; text-transform: uppercase;
  color: rgba(255, 255, 255, .4); margin-bottom: 8px;
}
.panel-fuga .detalle { font-size: 12.5px; color: var(--blanco); line-height: 1.5; margin-bottom: 10px; }
.panel-fuga .impacto {
  font-family: var(--display); font-size: 26px; font-weight: 800;
  letter-spacing: -.03em; color: var(--disparo);
}
.panel-fuga .nota { font-size: 10.5px; color: rgba(255, 255, 255, .35); margin-top: 6px; line-height: 1.5; }

.consistencia { opacity: 0; transition: opacity .5s .2s; }
.consistencia.on { opacity: 1; }
.consistencia .t {
  font-size: 10.5px; font-weight: 700; letter-spacing: .1em; text-transform: uppercase;
  color: rgba(255, 255, 255, .4); margin-bottom: 4px;
}
.consistencia .sub { font-size: 10.5px; color: rgba(255, 255, 255, .35); margin-bottom: 12px; }
.barra-variante { margin-bottom: 9px; }
.barra-variante .bv-cab {
  display: flex; justify-content: space-between;
  font-family: var(--mono); font-size: 10px; color: rgba(255, 255, 255, .55); margin-bottom: 4px;
}
.barra-variante .bv-pista {
  height: 5px; background: rgba(255, 255, 255, .08); border-radius: 3px; overflow: hidden;
}
.barra-variante .bv-relleno {
  height: 100%; background: var(--disparo); border-radius: 3px;
  width: 0; transition: width 1s var(--curva);
}
.consistencia .lectura {
  font-size: 11px; line-height: 1.55; color: rgba(255, 255, 255, .55);
  margin-top: var(--s3); padding-top: var(--s3); border-top: 1px solid var(--linea-oscura);
}

/* ----- Demo RuidoSocial ----- */

.ruido-cuerpo { display: grid; grid-template-columns: 1.25fr 1fr; }
.ruido-flujo {
  padding: 20px; height: 500px; overflow-y: auto;
  border-right: 1px solid var(--linea);
}
.mencion {
  border: 1px solid var(--linea); border-radius: var(--r-btn);
  padding: 13px 15px; margin-bottom: 10px; animation: subir .45s ease; background: var(--blanco);
}
.mencion .fuente {
  font-family: var(--mono); font-size: 9.5px; letter-spacing: .06em; text-transform: uppercase;
  color: var(--gris); margin-bottom: 7px; display: flex; align-items: center; gap: 6px;
}
.mencion .fuente .punto { width: 6px; height: 6px; border-radius: 50%; flex-shrink: 0; }
.mencion .fuente .punto.positivo { background: #2E9E6B; }
.mencion .fuente .punto.negativo { background: var(--disparo); }
.mencion .fuente .punto.mixto { background: #E8A33D; }
.mencion p { font-size: 13px; line-height: 1.55; margin-bottom: 9px; }
.mencion .tema {
  display: inline-block; font-size: 10.5px; font-weight: 600;
  background: var(--humo); border: 1px solid var(--linea);
  padding: 4px 9px; border-radius: 20px; color: var(--tinta);
}

.ruido-panel { padding: 20px; background: var(--humo); }
.ruido-panel .t {
  font-size: 10.5px; font-weight: 700; letter-spacing: .1em; text-transform: uppercase;
  color: var(--gris); margin-bottom: var(--s4);
}
.tema-fila { margin-bottom: 13px; }
.tema-fila .tf-cab {
  display: flex; justify-content: space-between; align-items: baseline;
  font-size: 12px; margin-bottom: 5px;
}
.tema-fila .tf-nombre { font-weight: 600; }
.tema-fila .tf-vol { font-family: var(--mono); font-size: 11px; color: var(--gris); }
.tema-fila .tf-pista { height: 5px; background: var(--linea); border-radius: 3px; overflow: hidden; }
.tema-fila .tf-relleno {
  height: 100%; background: var(--disparo); border-radius: 3px;
  width: 0; transition: width .9s var(--curva);
}
.tema-fila .tf-tend {
  font-family: var(--mono); font-size: 9.5px; margin-left: 6px;
}
.tema-fila .tf-tend.sube { color: var(--disparo); }
.tema-fila .tf-tend.baja { color: #2E9E6B; }
.tema-fila .tf-tend.estable { color: var(--gris); }
.ruido-cruce {
  margin-top: var(--s5); padding: 14px 15px; border-radius: var(--r-btn);
  background: var(--blanco); border-left: 3px solid var(--disparo);
  font-size: 12px; line-height: 1.6; color: var(--tinta);
}

/* ----- Demo CIM ----- */

.cim-demo { padding: 26px; display: grid; grid-template-columns: auto 1fr; gap: var(--s5); align-items: start; }
.cim-puntuacion {
  font-family: var(--display); font-size: 44px; font-weight: 800; letter-spacing: -.04em;
}
.cim-puntuacion span { font-size: 17px; color: var(--gris); font-weight: 500; }
.cim-pesos { margin: var(--s4) 0; }
.cim-peso {
  display: flex; justify-content: space-between; font-family: var(--mono);
  font-size: 11px; color: var(--gris); padding: 4px 0;
  border-bottom: 1px solid var(--linea);
}
.cim-peso strong { color: var(--tinta); font-weight: 500; }
.cim-palancas { list-style: none; margin-top: var(--s4); }
.cim-palancas li {
  font-size: 12px; line-height: 1.55; color: var(--gris);
  padding-left: 18px; position: relative; margin-bottom: 7px;
}
.cim-palancas li::before {
  content: ''; position: absolute; left: 0; top: 8px;
  width: 6px; height: 6px; border-radius: 50%; background: var(--disparo);
}

/* CIM · Qué observamos dentro de cada dimensión */
.cim-sub-tit { font-size: 13px; font-weight: 500; color: var(--tinta); margin-bottom: var(--s3); }
.cim-observables { margin-top: var(--s5); }
.cim-obs-fila { padding: 8px 0; border-bottom: 1px solid var(--linea); }
.cim-obs-fila:last-child { border-bottom: none; }
.cim-obs-dim {
  display: block; font-family: var(--mono); font-size: 11px; font-weight: 500;
  letter-spacing: .08em; color: var(--disparo-texto); margin-bottom: 3px;
}
.cim-obs-lista { display: block; font-size: 13px; line-height: 1.5; color: var(--gris); }

/* CIM · Métricas operativas */
.cim-metricas {
  margin-top: var(--s5); background: #F4F2EC; border-radius: 12px; padding: 16px;
}
.cim-metricas .cim-sub-tit { margin-bottom: 2px; }
.cim-metricas-nota { font-size: 12px; line-height: 1.5; color: var(--gris); margin-bottom: var(--s4); }
.cim-metricas-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: var(--s4); }
.cim-metrica-cifra {
  display: block; font-family: var(--mono); font-size: 18px; font-weight: 500;
  color: var(--tinta); margin-bottom: 4px;
}
.cim-metrica-label { display: block; font-size: 11px; line-height: 1.4; color: var(--gris); }

/* ============================================================================
   MÉTODO CIM
   ============================================================================ */

.cim-bloques { display: grid; grid-template-columns: repeat(4, 1fr); gap: 2px; border-radius: var(--r-panel); overflow: hidden; }
.cim-bloque {
  background: rgba(255, 255, 255, .04); padding: 34px 26px;
  border-top: 2px solid var(--disparo);
}
.cim-bloque .num { font-family: var(--mono); font-size: 11px; color: var(--eco); margin-bottom: 14px; }
.cim-bloque h3 { font-size: 19px; font-weight: 700; letter-spacing: -.02em; color: var(--blanco); margin-bottom: 10px; }
.cim-bloque p { font-size: 13.5px; line-height: 1.6; color: rgba(255, 255, 255, .55); }

/* ============================================================================
   EQUIPO
   ============================================================================ */

.equipo-grid { display: grid; grid-template-columns: 1fr 1fr; gap: var(--s5); }
.equipo-col {
  border-radius: var(--r-panel); padding: 40px 36px;
  background: var(--humo); border: 1px solid var(--linea);
}
.equipo-col.oscuro { background: var(--tinta); border-color: var(--tinta); color: var(--blanco); }
.equipo-col h3 { font-size: 23px; font-weight: 800; letter-spacing: -.02em; margin-bottom: var(--s5); }
.equipo-col.oscuro .puntos li span { color: rgba(255, 255, 255, .85); }

/* ============================================================================
   PLANES — v6
   ============================================================================ */

.seccion.crema { background: #F4F2EC; }

.nucleo-grid {
  display: grid; grid-template-columns: 1fr 1fr; gap: var(--s4);
  max-width: 880px; margin: 0 auto; align-items: stretch;
}
.plan .version {
  font-family: var(--mono); font-size: 11px; font-weight: 500;
  letter-spacing: .08em; text-transform: uppercase; color: var(--gris);
  vertical-align: 2px; margin-left: 4px;
}
.plan.resalte .version { color: var(--disparo-texto); }

.sub-bloque {
  font-size: 22px; font-weight: 800; letter-spacing: -.02em; margin-bottom: var(--s2);
}

/* SVAs: módulos sobre fondo arena, sin precios */
.svas-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: var(--s4); }
.sva {
  background: #EFEDE6; border: none;
  border-radius: var(--r-panel); padding: 26px 24px;
  transition: transform .3s var(--curva), box-shadow .3s;
}
.sva:hover { transform: translateY(-3px); box-shadow: var(--e3); }
.sva-cab { display: flex; align-items: center; gap: 10px; margin-bottom: var(--s3); }
.sva-mas {
  width: 26px; height: 26px; border-radius: 8px; flex-shrink: 0;
  display: grid; place-items: center;
  background: rgba(255, 46, 99, .12); color: var(--disparo-texto);
  font-family: var(--display); font-weight: 800; font-size: 17px;
}
.sva h3 { font-size: 18px; font-weight: 800; letter-spacing: -.02em; }
.sva-setup {
  font-family: var(--mono); font-size: 12px; font-weight: 500;
  letter-spacing: .06em; color: var(--gris); margin-bottom: 10px;
}
.sva p { font-size: 13.5px; line-height: 1.6; color: var(--gris); }

/* Inteligencia de canal */
.intel-grid {
  display: grid; grid-template-columns: 1fr 1fr; gap: var(--s4);
  max-width: 880px; margin: 0 auto; align-items: stretch;
}

.planes-nota {
  text-align: center; font-size: 12.5px; color: var(--gris);
  max-width: 60ch; margin: var(--s7) auto 0;
}

/* Cierre de planes: CTA + pie legal */
.planes-cta {
  max-width: 880px; margin: var(--s7) auto 0;
  background: #FFF0F4; border-radius: 12px; padding: 20px 24px;
  display: flex; align-items: center; justify-content: space-between; gap: 24px;
}
.planes-cta-tit { font-size: 16px; font-weight: 500; color: #99354F; margin-bottom: 4px; }
.planes-cta-sub { font-size: 14px; line-height: 1.6; color: #99354F; max-width: 56ch; }
.planes-cta-btn {
  flex-shrink: 0; padding: 10px 20px; border-radius: 8px;
  font-size: 14px; font-weight: 500; white-space: nowrap; margin: 0;
}
.planes-legal {
  max-width: 880px; margin: 14px auto 0; text-align: center;
  font-size: 12px; line-height: 1.6; color: var(--gris);
}

/* Tarjetas de plan */
.plan {
  background: #FFF; border-radius: var(--r-panel); padding: 38px 32px;
  border: 1px solid var(--linea); box-shadow: var(--e1);
  display: flex; flex-direction: column;
}
.plan.destacado {
  background: var(--tinta); color: var(--blanco);
  border: 1px solid rgba(255, 255, 255, .1); border-top: 3px solid var(--disparo);
  box-shadow: 0 26px 68px rgba(10, 10, 11, .24);
}
.plan h3 { font-size: 21px; font-weight: 800; letter-spacing: -.02em; }
.plan .precio {
  font-family: var(--display); font-size: 38px; font-weight: 800; letter-spacing: -.04em;
  margin: 16px 0 4px; display: flex; align-items: baseline; gap: 6px;
}
.plan .precio small { font-family: var(--texto); font-size: 13.5px; font-weight: 400; color: var(--gris); }
.plan .setup { font-size: 12.5px; color: var(--gris); margin-bottom: 16px; }
.plan .desc { font-size: 13.5px; line-height: 1.6; color: var(--gris); margin-bottom: var(--s5); }
.plan .puntos { flex: 1; margin-top: 0; }
.plan .puntos li { display: flex; align-items: baseline; gap: 8px; }
.plan .puntos li span { font-size: 13.5px; }
.plan .check-txt { color: #FF2E63; font-weight: 700; font-size: 14px; flex-shrink: 0; }
.plan .btn { margin-top: var(--s5); width: 100%; justify-content: center; }

/* Tarjeta destacada: fondo negro, juego de color (tipo CIM) */
.plan.destacado .version { color: var(--eco); }
.plan.destacado .precio small { color: rgba(255, 255, 255, .55); }
.plan.destacado .setup { color: rgba(255, 255, 255, .5); }
.plan.destacado .desc { color: rgba(255, 255, 255, .74); }
.plan.destacado .puntos li span { color: rgba(255, 255, 255, .86); }
.plan.destacado .check-txt { color: var(--eco); }

.plan-etiqueta {
  font-family: var(--mono); font-size: 11px; font-weight: 500;
  letter-spacing: .08em; text-transform: uppercase;
  color: var(--disparo-texto); margin-bottom: 12px;
}
.plan.destacado .plan-etiqueta { color: var(--eco); }
.precio-nota { font-size: 12.5px; line-height: 1.5; color: var(--gris); margin-bottom: 16px; }
.plan.destacado .precio-nota { color: rgba(255, 255, 255, .5); }

/* RuidoSocial: tarjeta blanca resaltada con borde Disparo */
.intel-grid .plan:not(.destacado) { border: 2px solid var(--disparo); }

/* Núcleo Enterprise: tarjeta blanca resaltada con borde Disparo (sin fondo negro) */
.plan.resalte { border: 2px solid var(--disparo); }

/* Chip "Todo lo de Essential, y además:" */
.plan-chip {
  display: inline-block; font-family: var(--mono); font-size: 11px; font-weight: 500;
  letter-spacing: .04em; color: var(--disparo-texto);
  background: rgba(255, 46, 99, .09); border-radius: 999px; padding: 4px 12px;
  margin-bottom: var(--s3);
}

.intel-grid .plan .puntos { flex: none; }
.nucleo-grid .plan .puntos { flex: none; }

/* Bloque de consumo: conversaciones incluidas + excedente (no es un check) */
.plan-consumo { border-top: 1px solid var(--linea); margin-top: 12px; padding-top: 12px; }
.plan-consumo span { display: block; font-size: 12px; line-height: 1.55; color: var(--gris); }

.plan-ventaja {
  margin-top: 18px; padding: 16px 18px 14px; border-radius: 12px; background: #F4F2EC;
}
.plan-ventaja-tit { font-size: 12px; font-weight: 700; color: var(--tinta); margin-bottom: 8px; }
.plan-ventaja-l { font-size: 12px; line-height: 1.55; color: #5F5E5A; margin-bottom: 4px; }
.plan-ventaja-l:last-child { margin-bottom: 0; }
.plan-ventaja-l strong { color: var(--tinta); font-weight: 600; }

.plan-cierre { font-size: 13px; font-style: italic; line-height: 1.5; color: var(--gris); margin: 16px 0 0; }
.plan.destacado .plan-cierre { color: var(--eco); }

/* ============================================================================
   AUDITORÍA DE BIENVENIDA
   ============================================================================ */

.bienvenida {
  max-width: 1060px; margin: 0 auto; background: var(--tinta); border-radius: var(--r-bloque);
  padding: 68px 60px; display: grid; grid-template-columns: 1.35fr 1fr; gap: 52px;
  align-items: center; position: relative; overflow: hidden; color: var(--blanco);
}
.bienvenida h2 { font-size: clamp(26px, 3vw, 34px); color: var(--blanco); margin-bottom: var(--s4); }
.bienvenida p { font-size: 15px; line-height: 1.65; color: rgba(255, 255, 255, .6); max-width: 440px; }
.bienvenida .lado { position: relative; text-align: center; }
.bienvenida .nota { font-size: 12.5px; color: rgba(255, 255, 255, .4); margin-top: var(--s4); }

/* ============================================================================
   FORMULARIO
   ============================================================================ */

.form-grid { max-width: 1060px; margin: 0 auto; display: grid; grid-template-columns: 1fr 1.1fr; gap: var(--s8); }
.form-caja {
  background: var(--blanco); border-radius: 20px; padding: 38px;
  border: 1px solid var(--linea); box-shadow: var(--e2);
}
.campo { margin-bottom: 14px; }
.campo label { font-size: 12.5px; font-weight: 600; display: block; margin-bottom: 7px; }
.campo input, .campo select, .campo textarea {
  width: 100%; font-family: var(--texto); font-size: 14.5px; color: var(--tinta);
  background: var(--blanco); border: 1px solid var(--linea); border-radius: var(--r-btn);
  padding: 13px 16px; outline: none; transition: border-color .2s;
}
.campo input:focus, .campo select:focus, .campo textarea:focus { border-color: var(--disparo); }
.campo textarea { min-height: 84px; resize: vertical; }
.campo-doble { display: grid; grid-template-columns: 1fr 1fr; gap: 14px; }

/* Campo trampa antispam: fuera de la vista y fuera del recorrido de teclado */
.trampa {
  position: absolute; left: -9999px; width: 1px; height: 1px;
  overflow: hidden; opacity: 0; pointer-events: none;
}

.consentimiento {
  display: flex; gap: 10px; align-items: flex-start; margin: var(--s5) 0 var(--s4); cursor: pointer;
}
.consentimiento input { margin-top: 4px; width: 16px; height: 16px; accent-color: var(--disparo); flex-shrink: 0; cursor: pointer; }
.consentimiento span { font-size: 12px; line-height: 1.5; color: var(--gris); }
.consentimiento a { color: var(--disparo-texto); }

.error-caja {
  font-size: 12.5px; color: #C81E43; background: rgba(255, 46, 99, .07);
  border: 1px solid rgba(255, 46, 99, .27); border-radius: var(--s2);
  padding: 10px 14px; margin-bottom: 14px;
}
.form-caja .btn { width: 100%; justify-content: center; padding: 16px 0; font-size: 15px; }
.form-nota { font-size: 11.5px; color: var(--gris); margin-top: 13px; text-align: center; }
.form-exito { text-align: center; padding: 56px 0; }
.form-exito .icono {
  margin: 0 auto 18px; width: 54px; height: 54px; border-radius: 50%;
  background: rgba(255, 46, 99, .08); display: grid; place-items: center;
}
.form-exito h3 { font-size: 22px; font-weight: 800; margin-bottom: 10px; }
.form-exito p { font-size: 14.5px; color: var(--gris); line-height: 1.6; }

/* ============================================================================
   PIE
   ============================================================================ */

.pie { background: var(--tinta); color: var(--blanco); padding: var(--s8) var(--s7) 36px; }
.pie-sup {
  display: flex; justify-content: space-between; flex-wrap: wrap; gap: 40px;
  padding-bottom: var(--s7); border-bottom: 1px solid var(--linea-oscura);
}
.pie-claim { font-size: 13.5px; font-style: italic; color: rgba(255, 255, 255, .45); margin-top: var(--s4); }
.pie-cols { display: flex; gap: var(--s8); flex-wrap: wrap; }
.pie-col .t {
  font-size: 11.5px; font-weight: 700; letter-spacing: .1em; text-transform: uppercase;
  color: rgba(255, 255, 255, .35); margin-bottom: 15px;
}
.pie-col a {
  display: block; font-size: 13.5px; color: rgba(255, 255, 255, .6);
  margin-bottom: 9px; text-decoration: none; transition: color .2s;
}
.pie-col a:hover { color: var(--blanco); }
.pie-ia {
  font-size: 11.5px; line-height: 1.6; color: rgba(255, 255, 255, .35);
  padding: var(--s5) 0; border-bottom: 1px solid var(--linea-oscura); max-width: 760px;
}
.pie-inf {
  display: flex; justify-content: space-between; align-items: center; flex-wrap: wrap; gap: var(--s3);
  padding-top: var(--s5); font-size: 12px; color: rgba(255, 255, 255, .3);
}
.pie-inf a { color: rgba(255, 255, 255, .5); text-decoration: none; margin-left: 14px; }
.pie-inf a:hover { color: var(--blanco); }

/* ============================================================================
   BANNER DE COOKIES
   ============================================================================ */

.cookies {
  position: fixed; bottom: 20px; left: 20px; right: 20px; z-index: 500;
  max-width: 520px; background: var(--tinta); color: var(--blanco);
  border-radius: var(--r-panel); padding: 22px 24px;
  box-shadow: 0 20px 60px rgba(0, 0, 0, .35);
  transform: translateY(140%); transition: transform .5s var(--curva);
}
.cookies.visible { transform: none; }
.cookies h3 { font-size: 16px; font-weight: 800; margin-bottom: var(--s2); color: var(--blanco); }
.cookies p { font-size: 12.5px; line-height: 1.6; color: rgba(255, 255, 255, .6); margin-bottom: var(--s4); }
.cookies p a { color: var(--eco); }
.cookies-botones { display: flex; gap: var(--s2); flex-wrap: wrap; }
.cookies-botones .btn { font-size: 13px; padding: 10px 18px; }

/* ============================================================================
   ONDA DE IMPACTO (fondo)
   ============================================================================ */

.onda-fondo {
  position: absolute; inset: 0; width: 100%; height: 100%;
  pointer-events: none; z-index: 0;
}
/* El contenido debe quedar por encima de la onda de fondo */
.seccion.tinta > .contenedor,
.canal > div,
.bienvenida > div { position: relative; z-index: 1; }

/* ============================================================================
   RESPONSIVE
   ============================================================================ */

@media (max-width: 1080px) {
  .hero-lineas { grid-template-columns: repeat(2, 1fr); }
  .cim-bloques { grid-template-columns: repeat(2, 1fr); }
}

@media (max-width: 768px) {
  .planes-cta { flex-direction: column; align-items: stretch; text-align: left; }
  .planes-cta-btn { width: 100%; }
}

@media (max-width: 980px) {
  .seccion { padding: var(--s9) var(--s5); }
  .split { grid-template-columns: 1fr; gap: var(--s7); }
  .split .orden-1 { order: -1; }
  .intro-ancha > .reveal { grid-template-columns: 1fr; gap: 0; }
  .intro-ancha .eyebrow, .intro-ancha .h2, .intro-ancha .entrada, .intro-ancha .puntos {
    grid-column: 1; grid-row: auto;
  }
  .intro-ancha .h2 { margin-bottom: var(--s5); }
  .intro-ancha .puntos { grid-template-columns: 1fr; margin-top: var(--s5); }
  .canales-grid, .equipo-grid, .form-grid { grid-template-columns: 1fr; }
  .nucleo-grid, .svas-grid, .intel-grid { grid-template-columns: 1fr; }
  .mistery-cuerpo, .ruido-cuerpo { grid-template-columns: 1fr; }
  .mistery-conversacion {
    border-right: none; border-bottom: 1px solid var(--linea-oscura);
    height: auto; max-height: 420px;
  }
  .mistery-panel { height: auto; overflow: visible; }
  .ruido-flujo { border-right: none; border-bottom: 1px solid var(--linea); height: auto; max-height: 420px; }
  .bienvenida { grid-template-columns: 1fr; padding: 48px 32px; gap: var(--s6); }
  .bienvenida .lado { text-align: left; }
  .demo-con-movil { flex-direction: column; align-items: center; }
  .demo-con-movil > .demo { width: 100%; }
  .cim-demo { grid-template-columns: 1fr; }
  .cim-demo svg { margin: 0 auto; }
  .cim-metricas-grid { grid-template-columns: repeat(2, 1fr); }

  .nav { padding: 14px var(--s5); }
  .nav.pegada { padding: 12px var(--s5); }
  .hamburguesa { display: block; }
  .nav-enlaces {
    position: absolute; top: 100%; left: 0; right: 0;
    flex-direction: column; align-items: stretch; gap: 0;
    background: var(--tinta); backdrop-filter: blur(16px);
    border-bottom: 1px solid var(--linea-oscura);
    max-height: 0; overflow: hidden; transition: max-height .35s ease;
    z-index: 310;
  }
  .nav.abierta .nav-enlaces { max-height: 70vh; }
  .nav-enlaces a { padding: 16px var(--s5); border-bottom: 1px solid var(--linea-oscura); opacity: .85; }
  .nav-enlaces .btn { margin: var(--s4) var(--s5) var(--s5); justify-content: center; }
}

@media (max-width: 640px) {
  .seccion { padding: var(--s8) var(--s4); }
  .hero { padding: 100px var(--s4) var(--s8); }
  .hero-etiqueta { display: block; font-size: 11.5px; }
  .hero-etiqueta > svg { display: none; }
  .hero-lineas { grid-template-columns: 1fr; gap: 10px; margin-top: var(--s7); }
  .sectores-grid { grid-template-columns: 1fr; }
  .campo-doble { grid-template-columns: 1fr; }
  .form-caja { padding: 26px 22px; }
  .canal, .equipo-col { padding: 30px 24px; }
  .plan { padding: 30px 24px; }
  .bienvenida { padding: 36px 24px; }
  .pie { padding: var(--s7) var(--s4) 30px; }
  .pie-cols { gap: var(--s6); }
  .cim-bloques { grid-template-columns: 1fr; }
  .voz-metricas { grid-template-columns: 1fr; }
  .cookies { left: 12px; right: 12px; bottom: 12px; padding: 18px 20px; }
  .movil { width: 100%; max-width: 260px; }
  .demo-nombre { gap: var(--s2); }
}

@media (max-width: 380px) {
  .seccion { padding: var(--s7) 14px; }
  .hero h1 { font-size: 34px; }
  .btn { padding: 12px 20px; font-size: 13.5px; }
  .btn.grande { padding: 14px 24px; font-size: 14.5px; }
}

/* ----- Sin JavaScript: se muestra todo, sin animación ----- */
.no-js .reveal { opacity: 1; transform: none; }

/* ----- Movimiento reducido ----- */
@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after {
    animation-duration: .01ms !important;
    animation-iteration-count: 1 !important;
    transition-duration: .15s !important;
    scroll-behavior: auto !important;
  }
  .reveal { opacity: 1; transform: none; }
}

/* ----- Impresión ----- */
@media print {
  .nav, .cookies, .demo-repetir { display: none; }
  .seccion.tinta, .hero { background: #fff !important; color: #000 !important; }
}